Managerial Economics: Applications, Strategies and Tactics(Original)

定價：~~1450~~ 元

NT $ 1,305 ~ 1,378

作者：James R. McGuigan，R. Charles Moyer，Frederick H.deB. Harris
出版社：華泰文化
出版日期：2017-04-01
語言：英文
ISBN10：1305506383
ISBN13：9781305506381
裝訂：精裝 / 689頁 / 21 x 26 x 9.65 cm / 普通級 / 雙色印刷 / 14版

內容簡介

　　Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.

作者介紹

作者簡介

James R. McGuigan

　　現職：JRM Investments

R. Charles Moyer

　　現職：University of Louisville

Frederick H.deB. Harris

　　現職：Wake Forest University

PART I: INTRODUCTION
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts

PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy

PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory

PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis

PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises

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