Dimensions of Tourism

　　Give your students a complete introduction to the world's fastest-growing industry. This text shows them the factors that will impact tourism throughout their careers. It includes research methods, marketing planning, and other applications. Students receive the foundation they need for higher-level courses.

Students will:

　　Examine tourism from a social science perspective

　　．Study factors that influence tourism

　　．Explore tools that help industry professionals manage tourism activity

　　．Understand how business people, government officials, and travelers shape global tourism

　　本書使學生對全球發展最快速的產業有充份了解，揭示衝擊旅遊業的因素，其中包含研究方法、行銷方案及其它應用工具。學生將由此學習未來高階課程所需的基礎觀念。學生將瞭解：

　　．由社會科學的觀點來瞭解旅遊業

　　．瞭解影響旅遊業的因素

　　．瞭解從業人員管理旅遊活動的工具

　　．瞭解企業人士、政府官員、與旅客如何影響全球旅遊業