Fundamentals of Destination Management and Marketing

　　Published under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB) as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. The contributors to this textbook are internationally recognized experts, offering professional insights into key issues related to destination management and marketing. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees. Global in scope, the book also features case studies from outside the United States.

　　本書由國際會議與觀光局協會贊助，為旅遊專業人員不可或缺的資源及良好的學習工具，作者群皆為通過國際認證的專業人員，對旅遊目的地管理與行銷議題提供專業的見解，學生可經此瞭解目的地接待公司如何將主顧、供需的商業關係與當地居民、政府官員及觀光會議局管理及服務人員的互動結合，此外，本書亦以全球化觀點提供美國以外地區的案例研究。