Hotel Sales and Operations

Hotel Sales and Operations
定價:1990
NT $ 1,891 ~ 11,338
  • 作者:Ahmed Ismail
  • 出版社:桂魯
  • 出版日期:1998-01-01
  • 語言:英文
  • ISBN10:0827386478
  • ISBN13:9780827386471
  • 裝訂:平裝 / 普通級 / 單色印刷 / 初版
 

內容簡介

  This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book outlines the important information and strategies students need to succeed in hotel sales and operations.
 

目錄

Chapter 1:The Foundation of Hotel Sales.
Chapter 2: Hotel Marketing Concepts.
Chapter 3: The Hospitality Sales Process.
Chapter 4: The Hotel Sales Triangle and Action Triangles.
Chapter 5: Sales Operations. Glossary. Index.
網路書店 類別 折扣 價格
  1. 新書
    95
    $1891
  2. 新書
    $11338