Managerial Economics and Business Strategy 8/E

Managerial Economics and Business Strategy 8/E
定價:1120
NT $ 1,064
  • 作者:BayePrince
  • 出版社:華泰文化
  • 出版日期:2014-01-28
  • 語言:英文
  • ISBN10:0077154509
  • ISBN13:9780077154509
  • 裝訂:平裝 / 636頁 / 普通級 / 單色印刷 / 8版
 

內容簡介

  Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

 

作者介紹

作者簡介

Michael Baye


  現職:Indiana Universuty

Jeff Prince

  現職:Indiana Universuty
 

 

目錄

Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Ch13 Advanced Topics in Business Strategy
Ch14 A Manager's Guide to Government in the Marketplace
Case Study Challenges at Time Warner
 

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