葡萄酒的營銷與服務(英文)

continues to provide an in-depth coverage of wine and other beverages as required by the Professional Sommelier, and also serve as an Introduction to the world of wine for amateur enthusiasts. The well respected, easy to read and understand language has been retained making it as accessible as possible to Sommeliers who have English as a second language. The text has been fully revised and updated to include the numerous changes in the regulations and legislation. This new edition continues to be a valuable resource of reference for Sommeliers, Hospitality Managers, Food and Beverage Managers, Trainers and Students.

Key Features

Updated text and maps to reflect changes in regulations and legislation

Additional maps for China and Greece

Introductory sections for emerging wine producing countries

Expanded knowledge for established countries

Extended appendices and index

Brian K. Julyan, Chief Executive of The Court of Master Sommeliers Europe,MS., FHI., LG., Dipl. ManSt.